Lily Morris
Lily Morris is the pen name used by the editor of Repagevia's guides. She writes about planning, budgeting and carrying out website redesigns for New Zealand businesses.
About the name
Lily Morris is a pen name. We use it so the guides have a consistent byline and a single person accountable for them, while keeping the editor's personal details private. The name does not belong to a real person with that identity, and we do not attach invented qualifications, awards or a made-up biography to it.
What matters is the work itself: the guides should be accurate, sourced and useful. You can judge them on those terms, and you can check every fact against the source listed at the end of each guide.
What Lily writes about
The guides cover the practical and legal sides of redesigning a business website in New Zealand:
- Deciding whether a site needs a redesign, a refresh or simple maintenance
- Running a content audit and planning a new page structure
- Building and testing a redirect map so search traffic is not lost
- Understanding Core Web Vitals and fixing slow pages
- Meeting WCAG 2.2 and understanding which New Zealand standards require it
- Writing website claims that comply with the Fair Trading Act
- Handling privacy for contact forms and newsletters
- What to check in a web design contract
- What New Zealand web firms publish about costs
- Measuring a redesign after launch
How the guides are researched
Every factual claim in a guide is checked against a source. Primary sources come first: legislation, regulators such as the Commerce Commission and the Office of the Privacy Commissioner, government departments and official platform documentation such as Google Search Central. If a point rests on a secondary source, say a law firm's briefing or an industry write-up, its entry in the source list is marked secondary.
Quotes are reproduced word for word from the source. Figures are given in the source's own terms. For example, the cost guide reports each firm's price ranges exactly as published, notes whether they include GST and points out where a source contradicts itself.
Legal guides follow the wording of the law closely, and they are general information, not legal advice.
How the guides are kept current
Each guide shows the date it was last updated. Guides are reviewed when a source they rely on changes, for example when a law is amended or Google updates its documentation, and at least once a year.
Commercial interest
Lily Morris edits guides for Repagevia, which sells website redesign services. That is a commercial interest, and you should read the guides knowing it. We try to make them useful whether or not you hire us. Each guide has a sidebar box and a call-to-action band about our services, and occasionally links to a relevant service in the body.
Guides by Lily Morris
Signs you need a redesign
How to tell a site that needs rebuilding from one that needs a tidy-up or a few targeted fixes.
Content audit guide
List every page, gather the figures and decide what to keep, merge, rewrite or retire.
Redesign cost guide
Price ranges published by New Zealand web firms, in their own words, and what moves the figure.
Redirect mapping guide
How to pair every old address with its new home, which redirect types to use and how to test them.
Measuring a redesign
How to record a baseline, what to compare after launch and how to avoid misreading early swings.
Core Web Vitals guide
What LCP, INP and CLS measure, the good thresholds, and the fixes that usually help most.
WCAG 2.2 guide
What WCAG 2.2 adds, who in New Zealand must follow it and the checks worth making in any redesign.
Website claims guide
How the rule on unsubstantiated claims applies to headlines, reviews and results figures on your site.
Privacy and forms guide
Privacy notices, the new IPP 3A, overseas storage, breaches and email consent, for sites that collect details.
Web design contracts guide
Scope, payments, ownership and the consumer and contract laws that apply when hiring a web designer.
Reporting a mistake
If you spot an error in one of Lily's guides, email hello@repagevia.site with the page address and what you think is wrong. Every report is checked against the source. Confirmed errors are corrected promptly, and significant corrections are noted on the page. Our editorial policy explains the process in full.
Questions about the author
Is Lily Morris a real person?
Lily Morris is a pen name used by Repagevia's editor. A real person writes and checks the guides, but the name itself is not their legal name, and we do not attach a fictional biography to it.
Why not publish the editor's real name?
To keep personal details private while still giving the guides a consistent, accountable byline. What matters for readers is that every claim can be checked against its source.
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