Website redesign services
Each service starts from the website you already have. We keep what works, fix what gets in the way and write the plan down before anything changes.
Pick the work your site needs
Not every outdated website needs to be torn down. Some need a full redesign, with new page layouts, a new structure and rewritten copy. Others are in reasonable shape but let people down on a phone, load slowly or bury the enquiry form three clicks deep. The services below cover both ends, and they can be combined.
Full redesign and rebuild
A complete rebuild of an existing site, planned page by page and launched with a tested redirect map.
UX refresh
Simpler navigation, clearer wording and shorter paths to the pages people want, without a full rebuild.
Mobile redesign
Layouts built for small screens first, then scaled up for tablets and desktops.
SEO-preserving migration
Redirect maps, staging checks and launch monitoring that lower the risk of losing search traffic.
Conversion improvements
Clearer enquiry forms and calls to action, measured against a baseline you can check.
Performance clean-up
Lighter pages, fewer scripts and images sized for the screen, checked against Core Web Vitals.
WordPress redesign
A maintained theme, fewer plugins and an editor your team can use without breaking pages.
E-commerce redesign
Clearer product pages, a simpler checkout and redirects for every product and category address.
How the services fit together
A full website redesign usually includes elements of every other service. It covers structure, look, mobile layouts and the migration plan in one project. If you choose it, you do not need to book the others separately.
A UX refresh and a mobile redesign sit one step down. They keep your current platform and most of your current design, but rework the parts people struggle with. A UX refresh focuses on navigation, page order and wording. A mobile redesign focuses on how pages behave on small screens, from tap targets to the order content appears in.
An SEO-preserving migration can stand alone. Some businesses have already chosen a new platform or a new designer and want a second pair of hands to protect search traffic during the move. In that case we produce the redirect map, the pre-launch checks and the post-launch monitoring, and someone else does the design work.
Conversion improvements and a performance clean-up are focused projects with measurable starting points. We record a baseline first, make a short list of changes and compare against that baseline afterwards. Neither promises a set outcome, because the number of enquiries a site receives depends on far more than the website.
The last two services are platform-specific. A WordPress redesign deals with themes, plugins and the editing experience in WordPress. An e-commerce redesign deals with product pages, category structure, checkout and the redirects that matter when a catalogue has hundreds of addresses.
What every service includes
Whatever you choose, some things stay the same:
- A written scope that lists the pages and features in the project, so nothing is assumed
- A fixed quote in NZD that states whether GST is included
- A staging copy of the work you can review before anything goes live
- Accessibility checks against WCAG 2.2 at level AA for the pages we touch
- Plain-English handover notes at the end
We do not sell hosting plans, ongoing retainers you have to sign up for, or advertising management. If you need those, we will say so and suggest you find a specialist.
Choosing between a refresh and a full redesign
The question we ask first is whether the structure of the site still fits the business. If the menu, the page list and the way content is grouped still make sense, a refresh is often enough. If the business has changed since the site was built, for example new services, a new region or a move from enquiries to online sales, the structure probably needs to change too, and that points to a full redesign.
Other signs point the same way. A theme or platform that is no longer maintained, a site your team avoids editing because something always breaks, or a design that cannot be made to work on phones without starting again all suggest a full redesign will cost less over time than patching. Our guide to the signs your website needs a redesign goes through these in more detail.
If you are unsure, the free redesign planner asks sixteen questions and produces a brief you can send to us or to any other designer. It is a sensible first step either way.
Who these services are for
We work with New Zealand businesses that already have a website and have outgrown it. That includes trades and home services, clinics and professional practices, hospitality, local retailers and small online stores. We quote in NZD, work on New Zealand time and write in New Zealand English.
We do not take on projects for businesses outside New Zealand.
Questions about choosing a service
Can I combine two services in one project?
Yes. A mobile redesign and a performance clean-up often go together, because both deal with how pages behave on phones. The quote lists each part separately so you can see where the effort goes.
Do you work on sites another designer built?
Yes. Redesigning sites built by other people is the core of the work. We start with an audit, so we understand how the site was put together before changing anything.
Do I have to move to a new platform?
No. If your current platform is maintained and suits your team, we can redesign within it. We only recommend a move when the platform is holding the site back, and we explain why in writing.
Ready to plan your redesign?
Tell us what your current site does well and what holds it back. You get a written, fixed quote in NZD before any work starts.